Be Bold, Get Zesty! Alexander Harik is the founder of Brooklyn-born Zesty Z, an emerging food brand with national placement, including all Whole Foods Markets. Za'atar is a Mediterranean thyme and herb seasoning famous in the region. It's considered a "hot" new flavor among foodies, chefs, restaurants, and in the media.
Zesty Z is recognized as an innovative and platform brand within the industry. The company first launched Za’atar Condiments in 2016 and are available in 600+ locations across the country. The new air-popped Mediterranean Popcorn launches in Summer 2019 with three flavors: Feta, Savory, and Spicy. Zesty Z has been featured on NPR's "How I Built This", The Boston Globe, Epicurious, Delish, and The Wall Street Journal.
In 2016 Alexander left finance to launch Zesty Z with his mother Lorraine, aka "Zesty Mom". His personal ethos is, "Don't rest with mediocrity when excellence is within reach". He's vowed never to wear dress shoes again, loves playing tennis, reading history books, and jokes about being the "Johnny Appleseed of Za'atar!"