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Martha Tesema

Content Strategist @ Shine

Martha Tesema is obsessed with diversity and inclusion at the intersection of mental health, media, and culture.

It all began in Seattle, where she began working with local organizations like Seattle Weekly, and the Museum of Pop Culture. From there, she honed her skills as a journalist, photographer, and communications lead with the homeless empowerment project Real Change, where she witnessed first-hand the homelessness epidemic sweeping the city—and the importance of mental health resources for folks of all backgrounds. Ultimately, she fled Seattle’s clouds for the skyscrapers of New York City, where she continued her growth in media at Mashable as a culture writer while contributing words and photos to publications like NeuNeu Magazine, The Fader, The Atlantic, Tart, and more.

Currently, she’s a content strategist at Shine, a global self-care platform that serves up mental health and wellness resources for 4 million members. There, she is instrumental in shaping the brand’s voice and content in-app and across social channels—whether it’s through nation-wide campaigns (National Mental Health Break, for example) or brand partnerships (hello, Bumble! 👋 🐝).

When she’s not plotting her next trip, Martha lives in Brooklyn. You can usually find her brushing up on her photography or biking around Prospect Park, no matter the time of day. If you want to learn more fun facts, her co-workers created a finsta full of ‘em. Shameless plug: You can follow it here.

Follow her on LinkedIn and Twitter.