Shubham Issar is the co-founder of SoaPen. Originally from New Delhi, India, Issar created SoaPen with her co-founder whom she met while studying at the Parsons School of Design, NY. They designed SoaPen to address the fact that handwashing with soap can prevent 1 out of 3 children from infectious illnesses that lead to high infant mortality rates. With SoaPen, kids can draw all over their hands with colorful, berry scented soap sticks that rinse away to leave their hands clean. For every three pens sold in the US, SoaPen donates one to a school in a low-income community.
Issar won the UNICEF Wearables for Good Challenge 2016 for the concept of SoaPen, was a list maker on Forbes 30U30 2017, conducted a successful Kickstarter which led to launching SoaPen on Amazon in October 2018.