https://www.badassery-hq.com/blog daily 0.75 2025-09-30 https://www.badassery-hq.com/blog/podcast-guesting-for-founders-when-its-time-and-when-its-not monthly 0.5 2025-09-30 https://www.badassery-hq.com/blog/why-ceos-struggle-as-podcast-guests-and-how-to-shine-instead monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/a95e1930-6318-4cae-90e5-8dd5882e0bbc/Reese+Witherspoon+Legal+Jargon+GIF.gif Blog - Why CEOs Struggle as Podcast Guests (And How to Shine Instead) - 1. The Jargon Trap You’ve mastered the language of strategy. You can throw around “synergies,” “optimization,” “cross-functional alignment” and “low hanging fruit” like confetti. That’s great in a boardroom. But here’s the rub: podcast listeners aren’t board members. They’re driving to work. Walking the dog. Folding laundry. And when you drop into corporate-speak, their brain checks out…and fast. The real win is translating your big ideas into everyday language. Instead of, “We’re leveraging vertical integration to maximize operational efficiency,” try: “We decided to bring more of the process in-house so we could move faster and deliver better quality.” Same insight, zero buzzword fatigue. The Fix: Before your next interview, explain your talking points to someone outside your industry. If they get it instantly, you’re golden. If not, keep simplifying until they nod. (We actually ask our clients to try this on their kids—because if a 10-year-old can’t follow your “synergies and vertical integration” spiel, neither will a podcast audience.) https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/49ad1e9f-9576-44b8-acc3-5fbb75ea9ae1/season+2+GIF+by+Twin+Peaks+on+Showtime.gif Blog - Why CEOs Struggle as Podcast Guests (And How to Shine Instead) - 2. The Sales Pitch Syndrome Here’s what most podcast hosts admit to us behind the scenes: nothing tanks an interview faster than turning it into a product pitch. Listeners aren’t pressing play to hear about “your revolutionary platform” or “exciting new feature.” They want to hear how you think, what you learned from failure and what leadership feels like when things get messy. When every response circles back to “our exciting new feature” or “our revolutionary platform,” it feels like a commercial break nobody asked for. Here’s the twist: the CEOs who don’t pitch are often the ones who generate the most interest in their companies. Share the product launch that almost sank the business or the customer story that forced you to rethink everything. Vulnerability and real talk build more trust than any slick pitch ever could. The Fix: Focus on storytelling, not selling. Share the story of the scrappy early days, the messy middle where things almost fell apart, or the lessons you learned from a failed launch. Ironically, these vulnerable and authentic moments often do more to build interest in your company than a polished pitch ever could. Remember: podcasts are an opportunity to build trust. If you bring value first like insights, lessons, humor, humanity, listeners will naturally want to learn more about your work. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/1ccef3d7-6adc-4776-a445-a55040cad64c/GIF+by+Shameless+Maya.gif Blog - Why CEOs Struggle as Podcast Guests (And How to Shine Instead) - 3. Staying In the Clouds CEOs are visionaries. They’re used to zooming out, painting the big picture, and inspiring people with “the future of the industry.” That’s a powerful and rare skill,but when it’s the only thing you bring to a podcast, it can feel abstract and untethered. Listeners don’t just want the 30,000-foot view. They want the messy, human details: the sleepless night before a funding round, the risky decision that almost didn’t work, the early customer who changed everything. The Fix: Balance vision with vulnerability. If you’re talking about where your industry is headed, weave in a story about the day you realized things had to change. If you’re explaining your company’s growth, share one of the surprising challenges that came with scaling. Details stick. They turn concepts into moments people can actually picture and repeat later to a friend. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/72491d7a-bbab-4c6d-823a-310ccbf70692/Excited+Season+2+GIF+by+The+Office.gif Blog - Why CEOs Struggle as Podcast Guests (And How to Shine Instead) - 4. The Energy Drain Here’s the trap most CEOs don’t even see coming: the communication style that makes you a rockstar in the boardroom—measured, controlled, polished to perfection—can make you sound like Ambien on a podcast. In high-stakes meetings, that calm, steady presence screams competence. But on audio? With no body language, no sharp suit, no fancy conference room to back you up? It can come across like you’re half-asleep while talking about your own company. The best CEO podcast guests know that audio is intimate. Your voice is literally in someone’s earbuds while they’re jogging, commuting, or sipping their morning coffee. Listeners can feel if you’re excited, inspired, or just phoning it in. The Fix: Match your energy to your content, and turn up the dial. If something was genuinely exciting, sound excited. If a decision was terrifying, let some of that intensity through. No need to change your natural personality; just be genuine and remember that this medium rewards passion. https://www.badassery-hq.com/blog/2024/05/30/i-feel-like-a-unicorn-and-that-sucks-blog monthly 0.5 2025-12-10 https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/3b936d66-06b1-4a67-b061-d50c9bb417b4/Halloween+Blog+Headshots+%2823%29.png Blog - I Feel Like a Unicorn and That Sucks… - For those who want to feel more comfortable with their authenticity, what helped me most was developing self-awareness around my communication. In the past, the words I spoke weren’t really my own. They were borrowed from things I heard other people say and spoken only because I knew others would support them. When I realized how much of my voice wasn’t authentic, I began to take small steps to say more things that were. Instead, I started inserting more of my own thoughts, and discovered to my surprise how many people also resonated with my perspective. It’s not easy putting the rawest form of yourself out there, and I’m still a work in progress feeling comfortable with that - but the reward of showing up us that version of you makes it absolutely worth it. Top Tip for Other Unicorns About Christopher Chin Christopher turns tech professionals into star speakers. While in the data industry, he saw talented colleagues miss opportunities due to poor presentation skills. This inspired him to launch The Hidden Speaker, a consultancy that helps tech experts communicate confidently. Once an employee at Fortune 500 companies, he now trains their technical teams globally through specialized communication and data storytelling workshops. As a speaker, coach, and trainer, Christopher has helped thousands showcase leadership through communication, empowering developers, analysts, managers, and executives to deliver inspirational presentations. Discover Christopher’s Speaker Profile https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/89468fe8-e8fd-4c20-9499-e3359cbedba4/Halloween+Blog+Headshots+%2821%29.png Blog - I Feel Like a Unicorn and That Sucks… - Because who doesn't love things in 3's, I have 3 C's: 1. Care: ask yourself "what do I need right now to feel less disconnected, isolated, etc?" 2. Connection: ask yourself "how can I connect with that thing, based on what I currently have to work with?" 3. Community: go out into the world, phone a friend, and ask your community for what you're looking for. Ask and you shall receive! Top Tip for Other Unicorns About Kylie Hodges After years in Sales and Marketing and running her consultancy, Kylie became a certified life and business coach to help individuals realize their potential in work and life. Working with forward-thinking professionals and top-tier organizations, Kylie addresses issues like mismatched communication styles, team transitions, and employee disengagement. Her proven coaching method builds leadership, self-management, and boundary-setting skills, transforming disconnected teams into harmonious, profitable communities. Discover Kylie’s Speaker Profile https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/374980d6-09f3-4dfc-958e-6099f879d42c/Halloween+Blog+Headshots+%2821%29.png Blog - I Feel Like a Unicorn and That Sucks… - Being a unicorn also means being able to take other people's perspective. You can be unique, have integrity and ALSO tell people what they need to know in a way that they can hear it. That was a tough lesson for me to learn. Being a mother helped me learn it. Top Tip for Other Unicorns About Kerry Ann King A Corporate Executive-turned-Tech CEO and Founder, Kerry Ann is committed to “Creating products that use AI for social good.” During my career, I actually wrote a letter to a manager that said, in part, "I am a unicorn and you don't want to lose me." Having said that, I also sometimes feel like Cassandra--able to predict disaster but finding it difficult to get anyone to listen. Discover Kerry Ann’s Thought Leadership https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/1251116a-9f6f-4c59-85c7-6cf861f3e078/Halloween+Blog+Headshots+%2824%29.png Blog - I Feel Like a Unicorn and That Sucks… - F it!!!! Never hold back who you are if that is what you know in your soul! Confidence and command in who you are and what you do mixed with humility and some legit EQ are a great recipe for success. You are unique. Own that. But don't let your uniqueness be the thing that resonates. Whatever it is that you do and whoever you are makes the magic. Just being unique but not effective in your work that you are spreading is to me, not good enough. My superpowers are connecting, gardening and saying the damn things... oh bbq too...:) Top Tip for Other Unicorns About Stephen Minix Stephen is a self-proclaimed “Believer in the Possible.” His main drivers are to use his talents of connecting, inspiring and facilitating change for a more harmonious world for all. A three-time “Girl Dad '' who's focussed on living a life of purpose and joy while working to change the planet. In Stephen’s words, “Perpetual positivity pays off, y'all…” Discover Stephen’s Thought Leadership https://www.badassery-hq.com/blog/2024/04/23/6-podcasts-that-will-upgrade-your-life-blog monthly 0.5 2025-12-10 https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/d5ac4a5d-cc0a-4c93-af7f-7a95f2f01a73/Books+that+built+me+cover.png Blog - 6 Podcasts That’ll Upgrade Your Life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/bed7b43a-4c5b-44c6-a0c6-36839ef774c0/the+exit+interview+cover.png Blog - 6 Podcasts That’ll Upgrade Your Life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/e26fe8f0-76c4-49af-836f-388d01870627/Career+wanderlust+cover.png Blog - 6 Podcasts That’ll Upgrade Your Life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/16e75ca2-135f-4aad-a088-d88ad4117014/the+womans+mba+cover.png Blog - 6 Podcasts That’ll Upgrade Your Life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/01ed29d6-f109-4ede-8ed4-c6b0ae2c53e9/data+driven+leadership+coer.png Blog - 6 Podcasts That’ll Upgrade Your Life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/2c598201-064a-41a4-9ba2-6d59de728476/no+more+mondays+cover.png Blog - 6 Podcasts That’ll Upgrade Your Life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.badassery-hq.com/blog/2024/03/08/leaders-who-advocate-for-women-beyond-international-womens-day-blog monthly 0.5 2025-12-10 https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/a1a74dc4-4515-4cd7-b8be-d525a2897e1e/Ashley+Fernandez.jpg Blog - Leaders Who Advocate for Women Beyond International Women’s Day - Make it stand out Adam Thomas, The Product Strategist https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/924111ad-b7d1-4241-8c3e-6cf8c5abc834/Samantha+Karlin+larger+version.jpeg Blog - Leaders Who Advocate for Women Beyond International Women’s Day - Make it stand out Rose Genele, The Inclusive Leader https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/ab45441e-54db-43a5-aa24-32261422e971/Janessa+Mondestin.jpeg Blog - Leaders Who Advocate for Women Beyond International Women’s Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/63e222b3-2680-418d-8198-e5fa929187b0/Sonya+Stattmann.jpg Blog - Leaders Who Advocate for Women Beyond International Women’s Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/8c43a9e6-3f12-4ced-ae16-c7067a44fb15/Julia+Lechner.jpg Blog - Leaders Who Advocate for Women Beyond International Women’s Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/b50a2b8b-1501-4c0c-a500-7ce8560c2b14/Lindsay+Krasnoff.jpeg Blog - Leaders Who Advocate for Women Beyond International Women’s Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/648274c9-c3bb-4dc1-9e4f-cf845cef0f41/Lauren+Vilips.jpg Blog - Leaders Who Advocate for Women Beyond International Women’s Day - Make it stand out Jewell Fears, The Finance-Turned-DEI Consultant https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/a1f23ab1-07ab-4ffe-899c-a4e9834cd79c/OrianaMedlicott.jpeg Blog - Leaders Who Advocate for Women Beyond International Women’s Day - Make it stand out Mackenzie Price, The Brand Strategist https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/bbe2fda0-7d26-4ff8-b357-ab3238ad45bd/Sandya+Sabapathy.png Blog - Leaders Who Advocate for Women Beyond International Women’s Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/dda04f9c-7967-4af1-b904-194ccc76f87e/Melissa+Lohrer.jpg Blog - Leaders Who Advocate for Women Beyond International Women’s Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/180286b6-06a7-4c50-89da-23779f141378/Surayya+Walters.JPG Blog - Leaders Who Advocate for Women Beyond International Women’s Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.badassery-hq.com/blog/2024/02/14/12-voices-to-connect-with-on-linkedin-blog monthly 0.5 2025-12-10 https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/5b7ec262-2eac-48e9-b591-2cb81d7be363/Adam+Headshot+BHM.png Blog - Black Thought Leadership: 12 Voices To Connect With on LinkedIn - Make it stand out Adam Thomas, The Product Strategist https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/7f0e6e4d-e7fd-4e0f-a678-2677ab55660f/Amani+Roberts+BHM+Blog.jpg Blog - Black Thought Leadership: 12 Voices To Connect With on LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/736bdfd1-c3f3-4c09-91ac-3b5e678b9116/Clement+King+BHM+Blog.jpg Blog - Black Thought Leadership: 12 Voices To Connect With on LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/f8048366-cd6d-4c44-9b8c-9703706085ab/DRM_Headshot_rectangle.JPG Blog - Black Thought Leadership: 12 Voices To Connect With on LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/ef04da12-4bdc-4b0f-93e0-de1c10d17739/Jewell+Fears+BHM+Blog.png Blog - Black Thought Leadership: 12 Voices To Connect With on LinkedIn - Make it stand out Jewell Fears, The Finance-Turned-DEI Consultant https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/5cc164d3-6680-4f3c-a828-9ca8f2152fd0/JUNE_26.jpg Blog - Black Thought Leadership: 12 Voices To Connect With on LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/895f0216-7f0b-41b4-8b1c-6f7df1bb81ae/Close_up_headshot.jpg Blog - Black Thought Leadership: 12 Voices To Connect With on LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/923ab704-794b-40ce-815b-17ed50b5c9e5/Mackenzie+Price+BHM+Blog.jpg Blog - Black Thought Leadership: 12 Voices To Connect With on LinkedIn - Make it stand out Mackenzie Price, The Brand Strategist https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/07af1e46-4c38-4452-a600-d87ca381e85b/Rose_Genele_Headshot.jpg Blog - Black Thought Leadership: 12 Voices To Connect With on LinkedIn - Make it stand out Rose Genele, The Inclusive Leader https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/3bb9a0cd-c9f7-4c97-a4b6-36fd14211cbd/IMG_0619.jpeg Blog - Black Thought Leadership: 12 Voices To Connect With on LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/382dbeb0-bcf7-448a-b049-010b9fdd10db/speaker_stephen.jpeg Blog - Black Thought Leadership: 12 Voices To Connect With on LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/e0e2cbb4-e04e-408d-8661-f326c4e5a37c/Venessa_headshot_cropped.jpg Blog - Black Thought Leadership: 12 Voices To Connect With on LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.badassery-hq.com/blog/2024/01/22/whats-the-roi-of-community monthly 0.5 2025-12-10 https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/dff71e21-9a0d-4929-aeea-3feb76706628/Screenshot+2024-01-01+at+11.05.46+PM.png Blog - What's the ROI of Community? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/96de5c38-3501-4a86-ae64-0a6c9e26d8a4/Screenshot+2023-12-22+at+1.28.24+PM.png Blog - What's the ROI of Community? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/a1e7642e-c627-4474-b3d0-86e36cca01a9/community+piece+TODAY.png Blog - What's the ROI of Community? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/1603c111-f2c5-4897-99cc-3c198a4ab70c/Teacher+You+failed+your+exam.+Student+You+failed+to+teach+me..png Blog - What's the ROI of Community? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.badassery-hq.com/blog/2023/11/14/how-to-land-a-tedx-talk-blog monthly 0.5 2025-12-10 https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/b1836c14-acd2-4d41-891a-4e3c5d1067a7/Screenshot+2023-11-14+at+8.02.15+AM.png Blog - How to Land a TEDx Talk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/e8205473-4731-4043-aaa8-3eded30ddcf4/Screenshot+2023-11-14+at+8.05.43+AM.png Blog - How to Land a TEDx Talk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.badassery-hq.com/blog/2023/10/31/8-thought-leaders-share-how-they-get-vulnerable-online-blog-2z23c monthly 0.5 2025-12-10 https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/da63b089-0c7e-4d17-b5c0-2460c54aa105/Halloween+Blog+Headshots+%289%29.png Blog - 8 Thought Leaders Share How They Get Vulnerable Online - Julia Lechner Head of Editorial at Nextdoor https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/30d551f3-795e-4fda-9d48-036b6bd0fbad/Halloween+Blog+Headshots+%2810%29.png Blog - 8 Thought Leaders Share How They Get Vulnerable Online - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/945aaf67-f4fa-40b7-8633-f0c2fb0fd5c1/Halloween+Blog+Headshots+%2815%29.png Blog - 8 Thought Leaders Share How They Get Vulnerable Online - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/4f21fa3a-2e60-416d-abe1-74ef9773020b/Halloween+Blog+Headshots+%2812%29.png Blog - 8 Thought Leaders Share How They Get Vulnerable Online - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/67952f42-2505-49b1-b4f5-bb3f432923c8/Halloween+Blog+Headshots+%2813%29.png Blog - 8 Thought Leaders Share How They Get Vulnerable Online - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59e410751f318dcd5e4bad79/82616103-3c67-46c5-a099-061cd56f48bc/Halloween+Blog+Headshots+%2814%29.png Blog - 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