Why We’re The Team For You.

Your next big opportunity might start with a conversation.

Badassery exists for a simple reason: the world gets better, smarter, and more empathetic when the people doing the best work are the ones shaping the conversation. Too often, they aren't. The best thinking stays locked inside companies, classrooms, and research papers while louder voices fill the air.

We fix the gap. We help brilliant experts own their stories and get heard by the right people, so they're seen, remembered, and invited.

You've spent years building expertise inside your company, your field, your corner of the world, and the people there already know what you're capable of. But outside of it? Most people don't know what you know, how you think, or why they should listen.

That's the part Badassery handles. We're a podcast guest placement agency for executives, experts, and founders, and we work in a particular order: positioning first, placements second. We take all that hard-won expertise you've never had time to organize, distill it into a POV so clear it has your name on it, then book you on the shows where the people you most want to reach are already listening. And you skip the annoying parts: your agent runs the outreach, the pitching, and the logistics, so you just show up and talk.

We won't promise you leads from an episode. Nobody honest can. What we promise: one real conversation at a time builds trust, and it compounds into the stages, the book, and the opportunities that come find you. A reputation that grows while you do your actual job. You deserve to be seen, remembered, and invited.

What We Do

Built by someone who's spent a career amplifying voices.

Badassery’s CEO & Founder Danielle Letayf has spent her career getting the right people heard.

She launched BUILT BY GIRLS at AOL and Verizon Media, led community at Shine before its acquisition by Headspace, and ran a speakers’ agency that put up-and-coming experts on stages around the world. Across those roles, she kept noticing the same thing: some of the most interesting people had the hardest time explaining what made their work matter because they were too close to it. Meanwhile, people with half as much to say had no trouble finding a microphone.

Danielle founded Badassery to do something about that. She helps executives, founders, and experts find the point of view hiding in years of experience, then works with her team to get those ideas into podcast conversations with the right audiences. The goal is for you to sound like yourself, only clearer about what you believe and why people should care.

She’s helped more than 1,000 people put words to their work, and the Badassery team has secured 500+ podcast placements worldwide, including shows in the global top 10%. MAKERS has called her a “Game-Changing Woman,” and Nasdaq named her a Milestone Maker. She’s still most excited by the moment a client says, “Yes. That’s exactly what I’ve been trying to say.”

A small business with a heartbeat.

Badassery is deliberately small, and backed by more than a decade of experience in media, community, and speaking, plus hundreds of podcast placements worldwide. A founder leads positioning strategy, dedicated agents own the craft of pitching and placement, and an AI coach we built in-house is trained on principles developed over years of making people bookable.

Clients tell us they chose us over the big agencies because here, the people working on your visibility actually know your name and what you're trying to build. We plan to keep it that way.

We give a damn about the details: the angle that finally clicks, the show whose audience is exactly right, the conversation that makes someone think, "I need to know more about this person," and making sure you sound like you the whole time.

The right rooms are waiting to meet you. Tell us what you’ve built and where you want to go. We’ll give you an honest take on whether podcast guesting can help you get there.

Book a consultation →

Proof We’re the Real Deal 💅🏾

  • "I had a super positive experience working with Badassery. Their targeted outreach helped me appear on podcasts most relevant to my goals and topic areas. They not only boosted my business' exposure, but also helped me build a valuable content library to support my personal brand. This team brought me farther than I could have gone alone."

    — Kerry Ann, Founder @ Eluminate Labs

  • "Podcast guesting was really insightful for us to learn how to tell a compelling narrative outside of the sales process. It's one thing to have a story for investors; it's quite another when you're speaking to a niche audience. Working with Badassery got us clear on how to represent ourselves and our product publicly. Plus, we had fun along the way!"

    — Mia & Elissa, Co-founders @ Huxly

  • "Working with Badassery allowed me to bring my business to the masses. The team matched me with podcasts that were aligned with my company brand and career prowess. I even got leads from a podcast episode! If you’re looking to amplify your voice while not wasting any time doing it on your own, I recommend Badassery 100%.”

    — Kerry, Independent Project Manager & Asana Consultant