We empower thought leaders worldwide to push boundaries, magnify their influence, and create the change they were meant to make.

Badassery was born out of a frustration our CEO & Founder Danielle Letayf experienced while at one of the world’s most prestigious tech conferences—most of the speakers up on stage were simply similar. None had her curly hair, her parents’ immigrant story, or even a non-Ivy League school attached to their bios. Where were all the thought leaders that represented what the world actually looked and sounded like? Why was it so hard for them to be highlighted?

…it’s not. And that’s when Badassery was born 😉

Our mission is to champion the power of unconventional thought leaders to ignite change.
We’re obsessed with building a community that’s full of potential, not perfection, and through resources, workshops and community, we’re empowering the world’s most badass minds to spread their life’s passions and create positive change.

Our Members

Our members are thought leaders who are on the ground building at some of the world’s leading companies or startups that will be, but may not have a “chief” tacked onto their job titles. The leaders from underrepresented communities who might be overlooked. The professionals with interesting stories, nuanced backgrounds, and roots in countries that some of us have never visited. Those with personalities that are both bold and courageous, yet all tied together with a common thread. We are badass—kind, giving, smart, transparent, weird, hilarious and unafraid, and ready to change the world with our voices.